LUMI
A limited wedding invitation template
2021
Illustration . Graphic Design . Animation
The goals of this project is to find my niche in the market and be the "Go-To" person for a more experimental wedding stationery designer. I came up with the idea of making 3 different template invitation for 3 different target audiences. The main purpose of this template is to say to the audience : "Hey, here's what you can do with your invitation, and how I can make it more unique. And not only that, this is LIMITED to 7 couples."
LUMI is the first of the gang to step up in to the world. This collection is BOLD, Unique, and festive. The bold colours were chosen to show the burst of festive, joyous, positive emotions to show how brides and grooms hope to feel in their wedding day. Unique shapes are meant to show the unique personalities of the collection and also the brides and grooms to be.
Result : +50% IG followers, +3,225% profile visits in 2 days
Printed Version
This collection will be hand-printed (screen printing technique) on FSC certified paper using a more eco-friendly ink, which is water based ink. I am aiming for the imperfection of hand-made products to build the connection with the customers, to add human element to it. Beside the hand-printing method, the weaved seal also one of my favourite touch here. The purpose is to use less glue, and the ribbon could be re-used.
Digital Version
There are 2 items included in this set, animated invitation and website. The animated invitation video could be shared through WhatsApp or IG Story. If the couples share the invitation via IG, they can share it with their close friends or make a new IG account for their wedding and put the RSVP link on their profile. A simple design for the website so the elders won't get confused.
Thank you!
