Alluding to the 10th year celebration of Coolhuntermx sharing talent and creativity in the country, we created "Generación Espontánea, 10 years of design in Mexico". A documentary that seeks to answer the questions: where does Mexican design come from? And where is it heading?
Developing the graphic identity of the documentary "Generación Espontánea: 10 years of design in Mexico", represented a challenge: to show the essence and legacy of each of the interviewees. Also to generate a series of graphic materials that would frame one of Coolhuntermx's biggest projects.
”Generación Espontánea, 10 years of design in Mexico" is an audiovisual and research work that recounts the evolution of design in Mexico since 2009.
We tell the story from the guts because we have been an active part throughout the creative industry in Mexico.
The documentary presents and confronts the opinions of some of the main design exponents in Mexico. With the depth of each of the opinions, questions are answered, new questions are created for the public and the creative guild is enriched.
