Serraikon: Branding & identity
Client: SERRAIKON (Thessaloniki, Greece) - traditional handmade bougatsa
Year: 2013
Logo (Greek & English versions)
Design goals:
- Creating the main character of Serraikon and telling a story with him as the protagonist.
- Personification of the company and all of its representatives
- Immediacy between producer and consumer
- Customer approach creating a homely environment
- Notifying the customer of the traditional bougatsa manufacturing process that the company follows
- Personification of the company and all of its representatives
- Immediacy between producer and consumer
- Customer approach creating a homely environment
- Notifying the customer of the traditional bougatsa manufacturing process that the company follows
Restrictions:
Using colors and graphic elements from the previous corporate identity.
- Maintaining consistency and avoid confusing current clients.
Brand Strategy:
- Interactivity.
- Narration through the implementation of the brand in various ways.
- Challenging customer’s interest and reaction.
Style-Aesthetics:
- Simplicity
- Cheerful, bright colors
- Handmade style (handmade sketches )
- Cheerful, bright colors
- Handmade style (handmade sketches )
Character design. Production process of handmade traditional bougatsa by “Serraikon”.
Business card
Paper bag
Packaging
