client: Fjällräven
I’m so excited to finally be able to share this project that means so much to me - I got to create a pattern for this year's Limited Kånken Art Edition for Fjällräven.
I decided to draw attention to the problem of plastic in the sea and thus to raise awareness of the health of our oceans - an important step in the right direction.
I decided to draw attention to the problem of plastic in the sea and thus to raise awareness of the health of our oceans - an important step in the right direction.
The fabric is made from Fjällräven's G-1000 HeavyDuty Eco, which is made from recycled polyester and organic cotton. The accessories also contribute to the Arctic Fox Initiative. One percent of every backpack purchase goes directly to the organizations that work to ensure that plastic does not end up in the oceans.
A massive thanks to Hedvig Ahlberg and Alexander Svensson for being the brilliant people you are and for filming the movie, Sjobergproductions for all the help + editing the film, and to Fjällräven for including me in this amazing initiative.
Illustration - Linn Fritz / Client - Fjällräven
