Project:
A proposal by the design firm New Creatures for ExtraOrdinary, a large-scale public installation sponsored by a national yogurt company and inspired by American athletes competing in the Winter Olympics and Paralympics. The project will feature interactive multi-media sculptures based on words associated with the athletes and their successes. If selected, ExtraOrdinary will be produced in New York City in February, 2014.
Role:
I worked with the creative director and producer of New Creatures to develop the overall concept of the project, choose its name and logo ("Extra>Ordinary," including the "greater-than" symbol when fonts allow, to emphasize that extraordinary feats of athleticism are achieved by ordinary people who apply extra effort, dedication, and sacrifice to their goals), research exciting and accessible possible locations, and choose words and stories to exemplify each of the company's sponsored athletes based on press, websites, and athlete interviews. I also helped create the project proposal, including selecting images for mood boards, writing, and editing. If the project is approved, I will conduct in-person interviews with athletes and collaborate with sculpture and installation designers to develop all project copy.
Mood Board 1: Ice and Light Sculptures
Mood Board 2: Word-based art and font styles
An example of word choice and associated story for sponsored athlete Zach Parise.
An example of word choice and associated story for sponsored athlete Allison Jones.
Location Options, each of which has its own series of slides including photos and information gleaned from research and phone calls with location contacts
