Alex Bernstein and Recom Farmhouse brew up a storm for Toyota with the new GR 86.
The car was not yet available at the time of the shoot, so Alex photographed a stand-in car on the track car, and Recom Farmhouse NYC replaced it in CGI – an epic project over many months of work.
"Having the freedom to find and create these moments on an open track with a team of art directors and clients working remotely was a fun challenge. But that was only the start of it. The brief called for intense weather. Each car representing a phase of a storm. "
– Alex Bernstein
The shoot was at a track in Las Vegas, so we knew that creating the mood of an intense storm was going to have to be done in post-production. We shot as much as possible in the very early morning to have at least some cloud to work with. Then with careful observation of real world conditions, we evoked the dramatic effects of thunderclouds at different stages and distances for each individual shot.
See how the layers were built up in the "making of" films below the first two shots.
The car was not yet available at the time of the shoot, so Alex photographed a stand-in car on the track car, and Recom Farmhouse NYC replaced it in CGI – an epic project over many months of work.
"Having the freedom to find and create these moments on an open track with a team of art directors and clients working remotely was a fun challenge. But that was only the start of it. The brief called for intense weather. Each car representing a phase of a storm. "
– Alex Bernstein
The shoot was at a track in Las Vegas, so we knew that creating the mood of an intense storm was going to have to be done in post-production. We shot as much as possible in the very early morning to have at least some cloud to work with. Then with careful observation of real world conditions, we evoked the dramatic effects of thunderclouds at different stages and distances for each individual shot.
See how the layers were built up in the "making of" films below the first two shots.
Client: Toyota
Agency: Saatchi LA
Photographer: Alex Bernstein
Art Director: Matthew Valverde, Connor Rouse, Rigo Beas, Annie Lee
Art Producer: Katie Buntsma
Photographer Agency: Anderson Hopkins
Producer: MJ68
CGI Artists: Luke Burke, Dariusz Makowski / Recom Farmhouse NYC
Post Artists: Andrew Coleman, Federico Chiesa, Jim Lind, Christian Schemer, Tom Fritz / Recom Farmhouse NYC
Agency: Saatchi LA
Photographer: Alex Bernstein
Art Director: Matthew Valverde, Connor Rouse, Rigo Beas, Annie Lee
Art Producer: Katie Buntsma
Photographer Agency: Anderson Hopkins
Producer: MJ68
CGI Artists: Luke Burke, Dariusz Makowski / Recom Farmhouse NYC
Post Artists: Andrew Coleman, Federico Chiesa, Jim Lind, Christian Schemer, Tom Fritz / Recom Farmhouse NYC
Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.
More work at recomfarmhouse.com and our blog madlove.net.
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