Brand identity, art direction, motion design and website for Minimal Collective
In close collab with the Minimal crew we developed a design system that evolves and connects, forming the visual base for an interconnected network of music professionals, (audio-)visual artists and designers.
Minimal operates on the intersection of music, art and technology. The multidisciplinary collective initiates a variety of collaborative projects, events and formats. The expansive community-based infrastructure forms a breeding ground for forward-thinking concepts. By establishing an interconnected network of music professionals, (audio-)visual artists and designers, Minimal is committed to forge new experiences, foster future culture and stimulate experimentation amongst a group of upcoming and established creators.
Minimal is a curator at heart and acts as an independent artistic platform. Music, art, and coherent cultural topics are carefully selected by members of the collective on a weekly basis. With different individual backgrounds and a set of diverse personal fascinations, the platform is supposed to be a reliable guide for people who want to explore the world of sound and moving image. Expect a well balanced blend of leading artists and organisations, new discoveries and impactful ideas.
