Content and engagement have been presented to B2B brands as another scenario where the phrase, “if you build it, they will come” was thought to apply. Basically, if you created something great, people will just discover it due to its greatness. But we know that’s not
true today, nor was it ever.
 
To achieve our goal of reaching a highly-specific target audience, we decided to combine Orthodox Marketing with Modern Marketing Techniques and Audience Discovery Targeting with our own proprietary social attribution tools.
This approach helped us reach the business-minded professionals we needed to, but also track sharing and conversions that went beyond any initial interactions with the original content.
“As a Seed Processing Company, we’ve seen up close how Branding attain outstanding results for B2B Model. So, when we decided to run our own campaign focused on generating high quality B2B leads, adding the power of Network’s to our own tracking system was a step forward for us.”

Vaibhav Jain,
MD @ Eagle Seeds & Biotech Ltd.

Strategy
Testing Content was Essential: Leveraging direct sponsored content feature to launch ads let us test 10 ad units to optimize the best posts before sending them live.
Well-Rounded Targeting: Premium professional targeting let us reach 5 unique groups focused on social marketing, along with similar groups that exponentially increased our reach.

Beyond Mobile: We made sure to optimize content for mobile, but also desktop.

Multifaceted Earned Tracking: Short-links in our ad copy to track multi-layered activity (beyond the first click), social sharing and conversions.

Corporate Film: Establishing an emotional bridge with our end consumers was a vital activity that found its roots in their hearts for long time.
Field Programs: Collaborating with Marketing Team and creating content with respect to knowledge sharing and help-lines to create trust in unexplored regions.
Actual Stories Publishing: This segment brought us huge leads and new business options in area which were yet to explore for them.

Branding: We collaborated with state-level agencies on cover maximum grounds and launched our Radio, TV, Paper and BTL activities to ground region specific leads.

CSR Activities: For areas where our competitors were strong we brought our CSR programs to educate, establish trust and leverage our high quality products to do the rest.
We spread our footprints from 3 states to 19 states with grand launching and already sold out products in 2020 despite COVID-19 pandemic using various strategic approaches.
To transform quality content into quality leads, B2B brands need access to a premium, relevant audience to which content can be tested (and retested).

Attribution is also crucial, giving marketers the ability to measure the ‘virality’ of their ads, and how it translates to the conversions they receive.

Deadlinepost Media has combined these elements to help countless companies see marketing and business success in more efficient time and productive manners.
Eagle Seeds
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Eagle Seeds

2
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Published: