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Huawei — A Million Dreams
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Huawei – A Million Dreams
How little tech can make a huge difference.

Half of humanity has no access to digital technology. Which means they are forced to miss out on crucial, often vital progress in healthcare, economic development, environmental affairs and education. “Tech4All” is Huawei’s initiative for global digital inclusion in these four fields. The film promotes the initiative, introducing a charming mascot to spread digital technology for the benefit of all. 
The story is based on real Tech4All projects for digital education in Kenya’s countryside, telemedicine in remote parts of China, rain forest protection in Costa Rica, and mobile connectivity in rural Africa. Our focus is less on the technology itself, and more on the difference it can make in the lives of people (and the ecosphere). Therefore, the entire look and feel is simple, handmade, inviting. Brought to life via 3D animation, the design is decidedly “mechanical”, so that transitions and transformations feel real and tangible rather than digitally incorporeal. Our message is “A little tech can make a huge difference – if we are prepared to spread it around.” The song “A Million Dreams”, known from the soundtrack of “The Greatest Showman” and even more from Pink’s powerful version hits the perfect emotional pitch for our story. A million dreams CAN come true, if – like the lyrics say - we share all the digital “special things” with the power to make people smile even on a rainy day.
Client: Huawei

Agency: WPP Team
Creative Director: Peter Strauss
Art Direction: Sergej Chursyn
Producer:Tanja Frohwerk, Anna-Lina Ulm

Directors: Can Can Club - Mab & Becho (Mariano Bergara, Becho Lo Bianco)

Design & Animation: Ars Thanea
Executive Creative Director: Peter Jaworowski
Studio Supervisor: Mikołaj Valencia
CG Lead: Bartłomiej Kalinowski
Art Director: Maciej Mizer
Huawei — A Million Dreams
375
2.6k
27
Published:

Huawei — A Million Dreams

375
2.6k
27
Published: