Terra Firma
Steakhouse at the Al Badia Golf Club, InterContinental Dubai Festival City
Steakhouse at the Al Badia Golf Club, InterContinental Dubai Festival City
Terra Firma is a premium steak restaurant situated at the Al Badia Golf Club, a property of InterContinental Dubai Festival City. They needed a logo and visual language that would convey the idea of a premium steakhouse. The logo is composed of the initials ‘T’ and ‘F’ to create a stylized head of a bull. For the visual language I created a cartographic-stylised illustration of a bull and cropped various sections in an interesting manner to create unique patterns that were applied to the various marketing collateral, stationery and menu. The idea of cropping the illustration also alludes to the various 'cuts' of beef. The collateral also used foiling and debossing to carry the idea of 'branding' cattle. The identity was a Loerie Award finalist in the identity design category 2010.
