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Archestra / Netodo
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A tech startup was in the earliest phase of consideration for a brand name and branding. Essentially, the goal was to develop various options for the brand name, alongside a brandmark, a logotype, and possibly, a color scheme.

The startup is in the business of Software Defined Networking, and therefore the themes that enforce the branding are: signal flow, omni-directional, convergence versus divergence, arrows and as signal flow, universality, the hub, omnipresence.


Archestra / Netodo
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Archestra / Netodo

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