Art Direction I Photoshoot I Motion Design / Social Media I Press

Freebuds 3 Pro was Huawei’s latest freebuds edition with upgraded 10 hours long battery life which is the competitive advantage of this device on the accessory market. I was asked to find a concept that would highlight best this feature while targeting a fresh and young generation of potential clients. From day to night was the selected proposition, the day moving from light to dark, we change activities and thus clothes as the day goes on. Additional packshot focused on the colour of the devices as well as simple lifestyle shot were developed to accompany these creative visuals.

Photographer I Pawel Fabjanski
Art Director I Laëtitia Guyon
Production House I Shootme
Producer I Jakub Paduszek & Maja Ajnenkiel