Creative Director Mark Dickens and copywriter Joe Tanner of agency Dog Cat & Mouse came up with a strong visual concept to launch a new campaign by Idling Action London encouraging drivers to switch off when pulled over. “Engine Off Every Stop” shows the amount of pollution emitted by a car in just one minute of idling.

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Shooting during lockdown, it was necessary to have the smallest crew possible, so Nick was directing and doing all camerawork himself, with Joe directing the talent. Recom Farmhouse CGI Director Christoph Bolten was on set to advise on what footage would be needed for the VFX to work smoothly, ensure there would be the right empty backplates, shoot HDR spheres and advise on the feasibility of the ideas for post-production.
Read more about how we did it with a look behind the scenes on our blog.

The campaign is up in locations all over London – these were selected to be places where those where idling is common. It has also been received well on social media, ran in Youtube pre-roll, on radio, on petrol pumps and is extensively in use in education with an outreach program to schools.

Read more about how we did it with a look behind the scenes on our blog.

Agency: Dog Cat & Mouse
Director: Nick Meek

Creative Director: Mark Dickens

Copywriter: Joe Tanner

CGI Director: Christoph Bolten / Recom Farmhouse

CGI Artist: Richard Jenkinson / Recom Farmhouse

Post Artist (Stills) - Kate Brown / Recom Farmhouse

Assistant Retoucher: Chloe Dodds / Recom Farmhouse

Compositor: Felix Baesch / Recom Farmhouse

Colour Grading: Christoph Bolten / Recom Farmhouse

Editor: Andy Philips at The Chop House

Sound Design: Owen Griffiths 
Location Management: Victoria Hutchings @ Mint
Production: Siobhan Squire

Recom Farmhouse is on Instagram, Facebook, Vimeo and Twitter!
More work at recomfarmhouse.com and our blog madlove.net.

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