This video was part of an internal campaign for ZALANDO CONNECT, an employee referral program by Zalando.
The initial design concept for the key visual of the campaign was focusing on the idea of establishing connections, utilizing only simple dots and lines to convey the networking aspect of the program.
Building upon this basic premise, for the imagery of the animation we came up with a couple of abstract shapes that were formed by these visual elements and that would showcase the various aspects of the program, all tied together by fluent transitions to ensure a smooth storytelling flow.
The initial design concept for the key visual of the campaign was focusing on the idea of establishing connections, utilizing only simple dots and lines to convey the networking aspect of the program.
Building upon this basic premise, for the imagery of the animation we came up with a couple of abstract shapes that were formed by these visual elements and that would showcase the various aspects of the program, all tied together by fluent transitions to ensure a smooth storytelling flow.
Client: Zalando
Concept: Andrew Fisher, Daniel Partzsch
Graphic Design: Andrew Fisher
Copywriter: Alina Hoyne
Motion Design: Daniel Partzsch
Year of Production: 2016
Year of Production: 2016
