Tony Blanco - Creative Direction & Visual Identity
Sergio Abstracts constructs a contemporary and radical identity for Tony Blanco, a new punk fine jewelry studio.
Working the whole process from deep strategic definition to the execution of print, social media and website design, he anchors on the “Luxe Groteske” creative concept to spread radical development of the brand’s experience. “Touch points like posters, music playlists, analog photography, and Instagram where a focus, as are meant to capture moments”. “Typeface was first thing to do”.
Project - Tony Blanco.
Creative Direction & Visual Identity.
Year - 2021
Creative Direction & Visual Identity.
Year - 2021
CREDITS
35mm Photography - Lucía Peralta
Photography - Pablo Gómez Ogando
e-commerce photography - Alejandro Carrillo
