Guillermo Mendoza's profile

Harinera ZGZ - 5º Aniversario


ES

El 19 de marzo se cumplieron cinco años desde que Harinera ZGZ, el espacio cultural del barrio de San José de Zaragoza, abriera sus puertas. En este tiempo, este equipamiento y su innovador modelo de gestión compartida público-ciudadana se ha convertido en un espacio de referencia a nivel nacional en el diseño de nuevas formas de institución cultural. Para celebrarlo, se programaron diversas actividades especiales adaptadas a la situación sanitaria.

La gráfica del cartel parte del propio logotipo de Harinera, formando un pastel en referencia a la celebración, lo colaborativo y la harina, indispensable para su preparación. Como guiño a sus comienzos, el título hace referencia al utilizado en el cartel del primer aniversario.


EN

Five years have passed since Harinera ZGZ, a cultural space located in the San José district from Zaragoza, opened its doors on March 19th. Throughout these years, its facilities and innovative community-shared management models have been praised and considered a nation-wide reference in terms of designing cultural institutions. To commemorate Harinera ZGZ's 5th anniversary, several special events and activities have been held while making sure everything complies with the current health regulations.

As for the poster design, the Harinera logo was adapted to simulate a cake, as a reference to celebrations, collaborative work and flour (as Harinera means "flour mill" in Spanish and is a essential ingredient in baking). As an easter egg, the poster's title is a reference to the title used for Harinera's first anniversary.



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Levadura gráfica

ES: Diseño de postales para una intervención artística comunitaria organizada por Bolboreta Press en colaboración con diversas asociaciones culturales e instituciones educativas de Zaragoza. Cada postal posee una ilustración e instrucciones sobre cómo intervenirla, juntándolas todas para formar un mural conmemorativo del quinto aniversario de Harinera ZGZ.

EN: Postcard design for a communitary artistic intervention by Bolboreta Press and performed by several cultural associations and educational institutions from Zaragoza. Each postcard features an illustration and a set of instructions about how to intervene it. All of them were gathered to create a mural to commemorate Harinera ZGZ's 5th anniversary.
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Risograph printing

March 2021

Postcard illustrations by Julia Nada Más and Rosa Serrano

Printing and installation by Bolboreta Press


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¡Gracias! / Thank you!

Harinera ZGZ - 5º Aniversario
Published:

Harinera ZGZ - 5º Aniversario

Published: