Capstone Project 2020 - NyanekoArts Personal Brand Development
The Graphic Design Capstone Project at RIT is a semester-long project for a project completely planned, directed, and created by the student. Students then present their work to friends, family, professors, and other colleagues in their major. For my project, I decided to develop a separate brand to represent my illustration and commission work.
Step 1 - Character Design: Each character has a unique source of inspiration and personality, and they will be used as the mascots of my brand. Celeste created specifically to be the “main mascot” and reflects the kind of aesthetic I want to create with my brand.
Step 2 - Brand Development: NyanekoArts is a brand that is a more casual representation of my work. It is meant to exist outside of my more professional graphic designer "identity."
Step 3 - Deliverable Design: I created some assets for advertisement and merchandise. Below in order you will see the commission sheet, a mockup of the sheet, my business card, and stickers, and finally some T-shirt designs.
