Victor Molodtsov's profile

DMC viral advertising

Digital Marketing Conference is a unique event in Russia for those interested and involved in marketing communications. 

The idea is to attract to the conference foreign speakers rather than Russian professionals. To have this message delivered to public in an easy and vivid way we decided simply by "shutting the mouth" of Russian experts.
"You are slightly tired with all these guys speaking at digital-conferences? Choose the target!", - states a slogan on the project's page. By clicking on a photo of an expert you see a comical picture explaining why he won't participate in the conference. Among the victims of "abuse" are Vlad Sitnikov, Vitaliy Bykov, Vladimir Garev, and other well-known people of the Russian digital industry.

 
DMC viral advertising
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