Over-the-top video streaming services was rapidly gaining traction in Indonesia, buoyed by the global success of Netflix. Indonesian telco Telkomsel saw an opportunity for revenue growth in mobile data. By providing a video streaming platform to distribute content, it could sell more data packages to its existing mobile subscribers, and gain new users at the same time. MAXstream was born.

How does a user extract the best experience from a video marketplace offering millions of titles from multiple content providers across the world? Content discovery was key. We identified 3 keys areas that would support this: navigation, content information, and content personalisation.

An exhaustive map of all the content types, genres, information fields available from content providers would inform how we create a unified experience in an aggregation model.

What a user can watch depends on the package they have, which is tied directly to a content provider. This had to be the primary navigation. Of course, they could also also view by genre, country of production, language, and more through filters. As they browse, they get recommended content based on their preset preferences and consumption behaviour.

On a video detail page, a user can view the trailer, explore more information, and check if they have enough data or the right channel subscription to watch the video. If they do, they can hit play straightaway. If not, they'll see a product card for a related package that they can just click and buy.