Visual Merchandiser & Creative Designer
for Melissa x Hello Kitty Capsule Launch in Singapore
A collaboration with Sanrio, Hello Kitty, Melissa launched the cutest collection in Singapore. This campaign encompasses creative marketing strategy, conceptual ideation and product shoots, where I was given the opportunity to explore cute and engaging design direction.
One key significant learning is the collaborative work with production team to align design style and transform the collection to life in-store.
