ORCA was initially started as a simple logo building exercise based around a generic shape. This later exploded into a much larger project meant to explore branding for a fictional apparel company. This company would be centered around an active, outdoor lifestyle covering areas such as casual clothing and hard goods like backpacks, bottles, etc. ORCA is by no means a complete vision of the company itself but rather a small portfolio piece designed to reflect my current abilities as a designer.
