I was asked to create an awareness campaign about veganism.

The concept of this project is to give animals a human forms so that the audience would think what would happen if the roles were inversed. I expressed that through my slogan:

" ...Et si on inversait les roles!" 

I created a human form of all the animal meat types consumed by humans. I used one animal of each type as a reference. And created a magazine page for each one. 

Being vegan is not only about food choices, it's also deciding what to wear and how to decorate our homes. That's why I integrated the deer, its horns and skin are used in fashion and interior design.

I created wristbands as a promotional item for this awareness campaign. Wearing one is considered as a symbol of support for this cause.

These mugs are also a promotional item that shows the logo I designed for the company that is creating this awareness campaign. " Vegan society".