The studio I work for were asked to develop a campaign for the inaugural ‘Barretstown Citywest Funwalk’ fundraising event.
The goal was to encourage employees of Citywest and the surrounding area to take part.
I was responsible for coming up with the overall ‘Be a Lunchtime Hero’ concept and rolling out the design across deliverables including the website design, the poster & promotional flyer, road signage, the pop-up banner, t-shirts, and car stickers.
Stock illustration characters were sourced to bring to life the idea of the everyday worker transforming into a hero on their lunchbreak.
The campaign was officially launched by rugby star Ronan O’Gara whose involvement was great support for Barretstown.