©LinkDesignStudios
The studio I work for were asked to develop a campaign for the inaugural ‘Barretstown Citywest Funwalk’ fundraising event.
The goal was to encourage employees of Citywest and the surrounding area to take part.
I was responsible for coming up with the overall ‘Be a Lunchtime Hero’ concept and rolling out the design across deliverables including the website design, the poster & promotional flyer, road signage, the pop-up banner, t-shirts, and car stickers.
Stock illustration characters were sourced to bring to life the idea of the everyday worker transforming into a hero on their lunchbreak.
The campaign was officially launched by rugby star Ronan O’Gara whose involvement was great support for Barretstown.
Website design for the Barretstown Citywest Funwalk 2012. We updated the design for the 2013 event.
Irish rugby star Ronan O'Gara with a helper at the official launch for the Barretstown Citywest Funwalk 2012.
Road sign displayed in the Citywest business campus to advertise the Barretstown Citywest Funwalk 2012.
Promotional A5 flyer to advertise the Barretstown Citywest Funwalk 2012.
Irish rugby star Ronan O'Gara with campus staff at the launch of the Barretstown Citywest Funwalk 2012.
