Empire Kosher Poultry, the world's largest kosher poultry processor, was founded on the principle of producing premium-quality poultry while observing the Jewish Dietary Laws, collectively known as kashrus, which require a natural cleansing and preparation process.
The Rabbinic inspectors check every chicken and turkey for abnormalities that might render it unacceptable. They also observe the cleansing and packaging of the poultry and ensure adherence to kashrus. The Rabbis' scrutiny far surpasses the requirements of the USDA inspectors. The company's commitment to quality and kashrus is uncompromising.
Empire wanted to do a targeted campaign to speak to their core audience. They wanted to assure the observant Jews, that even as they are expanding their market to non-Kosher customers, they will always have the highest integrity of Kosher products and maintain their Kosher certifications.
The pieces that were made for this campaign include: Color Magazine Advertising, B&W Newspaper Advertising, Posters, Brochures, Point of Sale, and many other marketing and promotion pieces. The work I did on this campaign ranged from concept and art direction, to design and layout, including directing location photo shots of the Rabbis.