Empire Kosher Poultry
Mainstream Advertising Campaign
Empire Kosher Poultry, the world's largest kosher poultry processor, was founded on the principle of producing premium-quality poultry while observing the Jewish Dietary Laws, collectively known as kashrus, which require a natural cleansing and preparation process.

The Rabbinic inspectors check every chicken and turkey for abnormalities that might render it unacceptable. They also observe the cleansing and packaging of the poultry and ensure adherence to kashrus. The Rabbis' scrutiny far surpasses the requirements of the USDA inspectors. The company's commitment to quality and kashrus is uncompromising.

Empire wanted to embark on a crossover campaign to a broader non-Jewish customer to expand their market. They wanted to appeal to a wider mainstream audience by explaining that their the Kosher process created the cleanest, healthiest, best-tasting chicken you can buy.

The pieces that were made for this campaign include: Color Magazine Advertising, B&W Newspaper Advertising, Coupon FSI, Posters, Brochures, Point of Sale, and many other marketing and promotions pieces. The work I did on this campaign ranged from concept and art direction, to design and layout, including directing food photo shoots.