Challenge
The challenge was basically build a brand that specializes in coffee seeds where many stores and markets compete to promote coffee product, I invited by Roasi founders to develop the branding strategy and the visual identity for this project.
Solution
No one achieves change in business domain without effective effort, I met Roasi team, had coffee, and discussing how to shine with beans of coffee! We agreed on "less is more", decided to break the ice, and achieve success that Roasi team seek for by focusing more on simplicity! so I created a visual identity that is simple, minimal, and modern! That’s it!
