Briefing
Fresh4Walls is a company located in Boston, USA, whose focus is daily cleaning service for luxury buildings and businesses.
This name was chosen because all services offered will occur in an environment where four walls form the main structure.
This name was chosen because all services offered will occur in an environment where four walls form the main structure.
The use of the word "Fresh" is to awaken the feeling of cleanness, freshness, newness, and reliability. Fresh4Walls customers are sophisticated, demanding, and looking for practicality. The main sectors that the company serves are real estate management and civil construction.
F4W uses hot vaporizers in its cleaning and disinfection process, which has the ability to eliminate 99.9% of bacteria without the need for chemicals.
It is an Eco-Friendly company that helps reduce plastics consumption, emission of chemicals, and reforesting the planet. For each service performed, a tree is planted.
F4W uses hot vaporizers in its cleaning and disinfection process, which has the ability to eliminate 99.9% of bacteria without the need for chemicals.
It is an Eco-Friendly company that helps reduce plastics consumption, emission of chemicals, and reforesting the planet. For each service performed, a tree is planted.
The Brand
For this project, a Visual Identity was developed that aims to awaken in Fresh4Walls customers the feelings of: cleanliness, freshness,
hygiene and confidence. In addition to these values, as an ECO-FRIENDLY company, the brand also transmits the care that Fresh4Walls
takes with the environment.
Words key to the concept
SERIOUS / ELEGANT / MATURE / INDUSTRIAL / CURRENT / STABLE / MODERN / DREAMER / IDEALISTIC / PREDICTABLE / REFINED
Color palette
A color palette was chosen what's up objective convey: freshness, seriousness and stability.
Fundamental adjectives to support the brand's goals.
Fundamental adjectives to support the brand's goals.
