Sole & Stride
Branding + digital design
Visual Brand Story
Good weather approaches, as well as the opportunity to make a move in the right direction. Feel the breeze, calm, and warmth of those beautiful summer days every step you take with a good and comfy pair of sandals.
Sole & Stride knows all about the creation of sandals. While striving for comfort, we design sandals that make you stand out from the crowd.
Sole & Stride presents_
Unique sandals for an exceptional time of the year.
Fictional brand, created for the #creativeglowchallenge on Instagram.
Idea originated by @_abidesign
"Unique sandals for an exceptional time of the year"
To differentiate Sole & Stride, and their products, we opted for a modern yet powerful brand aesthetic. The visual system of the brand moves between simple vector illustrations, thematic photographs, playful texts, and beautiful gradients. These elements all together convey the warmth, brightness, and calm of a sunny day, while maintaining a strong sense of quality, belonging, and contemporaneity.
