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Sherwin Williams - Color Portal
3D Motion
 BUCK DESIGN

In 2009, we were asked by our friends at McKinney to explore a world made of color, literally. The Sherwin colors themselves are the cast of their own story of infinite possibility, taking us places that spark our sense of curiosity, exploration, and expression. The campaigns success has brought a level of charm and nostalgia to the brand through quiet storytelling, a respite from the cacophony or modern advertising. After over a dozen iterations of the campaign, We continue to collaborate with our friends at McKinney to tell stories that capture the essence of "home." Your walls are the quintessential blank canvas for your next adventure.


The precise three color palette shown in the opening serves as the inspiration (Or is it the locations that inspired the colors?) for the idealized landscapes we explore in the rest of the spot.
Each environment is tailored to the cameras perspective; a story that unfolds and motivates the camera from one place to the next through its staging and composition.


I got to be CG lead on this job, modeled the moose and the beach set and got to help out with a little bit of everything here and there.​​​​​​​
character modeling, additional design
Chief Creative Officer
Orion Tait

Group Creative Director
Ben Langsfeld

Executive Producer
Joe Nash

Creative Director
Jon Gorman

Senior Producer
Alex Decaneas

Production Coordinator
Jennifer Blackwell

Art Director
Doug Hindson
Yeojin Shin

CG Supervisor
Bill Dorais

CG Lead
Arvid Volz

Storyboard
Tucker Klein

Design
Colin Bigelow
Doug Hindson
Joshua Harvey
Yeojin Shin

Previs
John Karian

Animation Director
Chad Colby

2D Animation
Michael Russo

3D Modeling
Arvid Volz
Atsuki Hirose
Bryan Eck
Dave Soto
Filipe Machado

Rigging
Ernesto Ruiz Velasco
Jordan Levitt

3D Animation
Ida Zhu
John Karian
Josh Baum

CG FX
Chris Ribar

Lighting
Shane O'Hara
Ylli Orana

Compositing
Jeff Billon
Shane O'Hara
Ylli Orana

Color Grade
Jose Fuentes

Post Production
Jose Fuentes
Sherwin Williams - Color Portal
471
3.2k
25
Published:

Sherwin Williams - Color Portal

471
3.2k
25
Published: