Client:
Erewhon Organic Cereal
Challenge:
Not well known in the market.
Erewhon needs to improve their advertising to increase brand awareness.
Insight: Business professionals have a very hectic life and the last thing that that should be complicated is their morning. Erewhon cereal is made with the simplest of ingredients, which makes for a simple breakfast and a simple morning.
Strategy: target 25-34 year old business professionals.
Use the benefit of Erewhon having the simplest and purest of ingredients.
Use the word "simple" as a metaphor when creating my ads and logo.
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