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    Conceptual case study project for Jif Peanut Butter created by Steve "SteveOramA" Wilson
What you see here is documentation of the process to rebrand a well-known company in hopes of bringing a fresh new look and appeal to a wider audience. Research, ideation, sketches, roughs, focus group results, logos, product packaging, advertising campaigns and website design are all visible for your viewing pleasure.
This is a conceptual case study project. It is intended for general information and viewing purposes only. All original logos, marks, names, advertising, etc. are property of Jif Peanut Butter and parent company, The J.M. Smucker Company. For questions or more information please email steve (at) steveorama.net
To view the full process book (complete with descriptions) CLICK HERE.
To view a full Product Line Review book (as previewed below) CLICK HERE.
Thanks for viewing!