rewind - " a fragrance for the lost ones...."
a certain scent can often evoke memories of a particular time, place or person which gives people sentiment = perfume is a physical representation of this sentimental value.
travelling is usually a fond memory for a lot of individuals. providing a cultural guide enables users to create their own memory and experience, therefore encouraging the keepsake mentality.
concept- user connection with product packaging, how value can be perceived through memories and senses.
design deliverable- perfume packaging that extends into a city cultural guide for the end user.
hypothetical client- wallpaper magazine.