Brand Identity design, packaging, art direction and photography for PetitGrain and their new range of Adaptogenic Nut Butter Blends.
As a brand, their primary focus is to provide consumers with an easy, delicious way to incorporate adaptogens and superfoods into their everyday lifestyle, in a habitual and convenient way.
PetitGrain strongly believe that good health begins with your gut, which has a direct affect on how you look and feel. Their tagline ‘Begin from Within’ is about focusing on the food we consume to promote good gut health, allowing you to glow from the inside, out. The brand concept was to develop a visual identity that blurred the lines between food and beauty, one that considers both aspects of the brand and communicated this throughout the identity and packaging design.
A vibrant palette inspired by the rich earthy tones and natural pigment of superfoods. Drawing colours from foods such as tumeric, acai berries, matcha green tea, cacao and baobab.
