For this project we were given the task to create a Direct Mail Marketing Campaign for a collaboration between the Dakar Rally, and Mountain Buggy. We decided to come up with a mailer which contained short bio's on a Mountain Buggy sponsored Hummer H3 and the Mountain Buggy Terrain, an all terrain baby stroller. Also contained was some technical specifications of the Mountain Buggy Terrain, and simple instructions of how to enter into a competition to go to the Dakar Rally 2014, and gain exclusive access to the Mountain Buggy Service Area and an opportunity to meet the Technitions and Drivers of the team.
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The mailer has a pull tab which, when pulled, causes the other side to extend as well.
Mountain Buggy Hummer H3 bio.
Mountain Buggy Terrain bio.
Competiton info including special coupon code.
Mountain Buggy Terrain technical info.
Direct Mail Campaign—Dakar Rally & Mountain Buggy
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Direct Mail Campaign—Dakar Rally & Mountain Buggy

A Direct Mail Campaign for a Mountain Buggy sponsorship or the Dakar Rally.
22
1,182
0
Published:

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