30s film for Tiger Beer CNY Promotions. Played on the insight of Chinese traditionally believe hanging the couplets 'upside-down' during CNY will bring fortune to the family.
Executive Creative Director: Joji Jacob
Creative Director: Andrew Hook
Art Director: Khoo Meng Hau
Copywriter: Gao Yuanheng, Jamie Teng
Director: Chris Begley Production House: The Shooting Gallery Asia Visual effects: VHQ Singapore