A new line of natural beauty products from Yope.
Immunity Glow, MoonSpa, C-Kick, WakeUp Cheers, and five more products are the heroes of a beauty campaign promoting a new line of face care products from Yope. Each of the cosmetics composed of specific wild ingredients, each of them with a bespoken world of wild nature made by Abra.
Brief
Go wild and design bold images that will stand out from other beauty campaigns. Focus on natural and wild ingredients coming from each of products content.
Four out of nine products were chosen to play as the main heroes.
Four out of nine products were chosen to play as the main heroes.
Packshots
For each line, we designed bespoken 3D environments based on product ingredients.
The package
We took an extremely high detail approach to the product design. All the texturing work was done in SubstancePainter. Custom smart materials gave the ability to easily swap assets by one click and to generate new sets of maps. This saved us a huge amount of time in the creation of 18 different product models 4 maps each.
Beautiful package designs made by Pawel Przybyl.
Process
DESIGN & DIRECTION
Abra.Network
CLIENT
Yope Creative Team
Art: Karolina Kuklińska, Siedemzero Paweł Przybył, Joanna Dobkowska
Copy: Zuzanna Wrońska
Yope Marketing
Andrzej Mytych, Anna Grzebień, Joanna Pawełczak, Anna Tyburcy
Yope production
Anna Tyburcy, Elżbieta Czaja
PHOTO SHOOT
Photo: Zuza Krajewska
Hair: Łukasz Pycior
Make up: Sylwia Rakowska | Van Dorsen Artists
Costumes: Aleksandra Kintop
NETWORK
Package 3d modeling: Michal Kleniewski - ConceptFab
3d support: Bartek Dabkowski - Noiso
