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L'ATELIER PAR YAO BRAND IDENTITY
InDesign
品牌簡介
擁抱文化洗鍊的風土、大自然賦予的禮讚,L'Atelier par Yao 將土地的力量內化為養分,創造純粹樸質的五感體驗。主廚 Yao 對待料理的態度如同職人般專注,每一道匠心獨具的美味,來自其灑脫的靈魂與細膩的巧思。不受任何風格所定義,Yao 選擇真實地展現食材本質,藉東方文化的底蘊、在西方歷練的視野,讓食物在味蕾綻放各種風味與故事。柔軟中帶有剛毅,品牌以優雅之姿,用一桌四季孕育的美好,展現寧靜且澎湃的力量。

Background
Embracing the terroir of different culture and the treasure given by nature, L'Atelier par Yao internalizes the energy of land into own nutrients, create amazing dining experience to sense the essence of food. As dedicated as a craftsman, each unique delicacy comes from Chef Yao's ingenuity and experience. Without being defined by any style, Yao chooses to unveil the essence of ingredients, borrowing the heritage of Eastern culture and the vision of the West, let the food bloom with various flavors on tongue. There is strength as well as elegance in, the brand presents signature taste cultivated by each season, terroir and the local culture, bringing a joyful dining experience to each diner.

設計方案
L'Atelier par Yao 的標誌反應主廚 Yao 的個性與菜色:俐落、坦率、沈穩中帶有優雅。如同展現一個俐落的瞬間,英字 A 模擬刀身的輪廓,讓襯線與斜角從同個角度平行切割;融合帶有彈性的曲線,讓文字像是有生命般收放自如,也暗喻主廚精準拿捏的力道。「一生懸命」是主廚的初衷與信念,一輩子做好一件事,將職人精神發揮極致。設計師將土地、木質感、皮革的色調帶進事務用品,具化對職人角色的想像;燙金的加工處理則是呼應高質感的餐飲體驗,傳達嚴謹但不失溫度的氛圍。

Design
The logo of L'Atelier par Yao reflects the personality of Chef Yao: neat, frank, calm and elegant. The alphabet A simulates the contour of blade, and the serif and the bevel is cut in parallel at the same angle. Flexible curves makes the text alive, and also imply the chef’s precise grasp of cuisine. 「一生懸命(いっしょけんめい)」 means to work with all one's power. This motto influences Chef Yao deeply and becomes his belief of work and life. The designer brings earth, wood, and leather tones into the print supplies, which embodies the imagination of craftsman; the foil stamped label echoes the high-quality dining experience, conveying a rigorous but warm atmosphere of the brand.

L'ATELIER PAR YAO BRAND IDENTITY
173
2.2k
17
Published:

L'ATELIER PAR YAO BRAND IDENTITY

173
2.2k
17
Published: