A facial skincare product line for everyone.
Skincare is for any human being, so is the colour pink. Around the 1940s, the colour pink was established as a female gender signifier. And, to this day, there are still bullying and microagression towards who chooses to use, wear and like the colour pink.
The logo "uJo" resembles the human face. On the packaging, the products for all skin types has the original logo. Whereas, the products for mix to oily skin types has the "o" filled. And, the products for mix to dry skin types has the "u" closed. With this logo variations plus the smaller symbols on the packaging, it helps customers to recognize products for different skin types easily.
Responsibility: Branding, Logo, Visual Identity, Art Direction, Graphic Design, Packaging, Print
Client: Self-initiated
