Research Book
The book is an orderly documentation of the research behind the Forma Art Gallery
brand identity I created for my final major project. The pages explore contextual nuances of graphic design practice in relation to arts and culture institutions.
More specifically, branding for art museums and galleries.
I introduce the concept of museums and galleries as brands and discuss
the reasons why having a brand identity has become a necessity for them
and touch on the benefits and concerns it brings to those institutions.
The book also explains why dynamic branding has an advantage
over traditional branding when it comes to arts and cultural organizations.
And it shows the different ways in which dynamic branding can be implemented, supported by examples of brand identity in the subject area.
Taking into account all the contextual knowledge I have gathered
in the book, I present my research, reflection at the end of the case
studies section. There, I evaluate the study and summarize
how it informs and helps with my last major project.
