This report analysed Uniqlo in the Indian market by conducting a micro and macro analysis of the brand. A SWOT analysis was done at the end of the research to know the strength and weaknesses of the brand and to learn about the opportunities and threats related to it to create a marketing and marketing communications strategy for the brand. Marketing strategies were proposed for the brand to survive and grow in the Indian market. That was followed by a promotional campaign for the brand for its target segment to achieve a successful competitive position in the market.
