Project title: Soft Universe

Category: Home décor

Season: Autumn Winter 20/21

Target consumer: Japanese (Asia Pacific)

Workflow: Research was done to understand consumer behavior in the APAC region specifically Japan (high textile import value and low textile export value in APAC). Top interior design trends of 2021 were studied in relation with Japanese design concepts of minimalism and de-cluttering along with some other parts of Japanese culture and lifestyle. Then the inspiration/ concept/ mood board was made keeping in mind, all the key points derived from the research. Design ideas were noted down and sketched out. And some graphics and prints were illustrated and draped on mockups.

Time taken: 2 days

Print Design 1: Naturesque

Inspired from the lines in wood.

Technique: Flock printing (to add tactility)

Print Design 2: Kichi

Inspired from Japanese Calligraphy of Kanji script. Kichi means good luck.

Technique: Flock printing (to add tactility)

Print Design 3: Artsy circles

Combining minimalism and artsy qualities together. 

Technique: Pigment print.

Print Design 4: Artsy stripes

Combining minimalism and artsy qualities together. 

Technique: Pigment print.

Print Design 5: Brush strokes

Combining minimalism and artsy qualities together. 

Technique: Digital print.

Design 6: Variation with tucks

Example of Fabric manipulation technique used in cushion covers: