The brand has been already existing for 10 years, and during this time, the «youngsters» design has become outdated. We have developed a new up-to-date design that is easier to notice and understand for the target audience. Moreover, we have added a realistic product image on the packaging.

The solution is based on brand personification. Packages feature different characters depending on the taste. Each monster has its own temper: their phizzogs are courageous, bright, and audacious. A young buyer will easily find common features with these monsters: «At first glimpse, I look childishly cute, but take care: I can bare my teeth. So keep your hands off my chips!»