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    Brief: For years, Coca-Cola has been in charged of making Christmas more magical, so under the strategy of: Where will happiness strike again? We… Read More
    Brief: For years, Coca-Cola has been in charged of making Christmas more magical, so under the strategy of: Where will happiness strike again? We had to create a memorable brand experience in an unexpected place. Idea: Due to their jobs, taxi drivers spend Christmas night away from their families. WHY NOT LET HAPPINESS SURPRISE THEM THIS TIME? We made the best taxi drivers come to us, and without them knowing, we gave them a special Christmas gift: Take them to their homes. We achieved to make them spend Christmas night with their families, and while they were sharing a special time with their loved ones: We decided to work for them Read Less
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