Glazov is a furniture factory in a town of the same name. The factory produces inexpensive furniture. Since the design of such furniture is rather generic, it was decided to base communication concept on the original wooden 3D letters. Words composed of such wooden letters symbolize furniture sets. Letters make up Russian words 'furniture' (мебель), 'bedroom' (спальня) etc or collection names. Letters are positioned in a special way to resemble furniture pieces. One-color outlined 3D letters are similar to furniture assembling schemes and are used on stationary or over photographical backgrounds for brand identification.
