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Good Use
Packaging


GOOD USE

Good Use came to Hatch to make their ugly produce-fuelled juice the belle of the fruit bowl. We built our cast of curious characters to celebrate their seasonal flavor varietals (without leaning into specific ingredients) and partnered with a phenomenal photographer (Annabelle Breaky) to bring them to life.




The new packaging has been so successful, they recently launched in Whole Foods in Southern California. Turns out, it’s good to be ugly.


Good Use
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Good Use

Design - Bryan Cleghorn Pack Photography - Annabelle Breakey Portfolio Photography - Yuya Parker

1.4k
10k
136
Published: