Hatch Design's profile

Good Use

Hatch Design
•
Packaging
Illustrator
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity


GOOD USE

Good Use came to Hatch to make their ugly produce-fuelled juice the belle of the fruit bowl. We built our cast of curious characters to celebrate their seasonal flavor varietals (without leaning into specific ingredients) and partnered with a phenomenal photographer (Annabelle Breaky) to bring them to life.


brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity


The new packaging has been so successful, they recently launched in Whole Foods in Southern California. Turns out, it’s good to be ugly.


brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
brand identity design Good Use Ugly Juice juice Juice Packaging Packaging visual identity
Good Use
Published:
Hatch Design's profile

Owner

Hatch Design's profile
San Francisco, CA, USA

Credits

Bryan Cleghorn's profile
YUYA PARKER's profile

Good Use

Design - Bryan Cleghorn Pack Photography - Annabelle Breakey Portfolio Photography - Yuya Parker

Published:

Tools

Creative Fields