YOUR IQOS, YOUR STYLE

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Unchosen concepts developed for IQOS campaign - "Your IQOS, Your Style".

The main idea behind this campaign was to give the opportunity to clients customize their IQOS, with different artworks from different artists. Instead of having only a simple plain color available, also have the possibility to purchase a unique custom piece of art.

CREDITS

Client
Leo Burnett / Philip Morris International

Brand
IQOS

Illustrations
Xesta Studio

Year
2018