The font used in the Adidas logo is called ITC Avant Garde Gothic (Adidas Font). It is designed by Natural herb Lubalin as well as Tom Carnase in 1970. This font appears in all types of Adidas logos.
Inspired by the 1920s German Bauhaus movement, ITC Avant Garde Gothic was developed by Natural herb Lubalin as well as Tom Carnase in 1970. The font design was based upon the logo Lubalin developed for Avant Garde publication.