SDI is recognized worldwide for the design and manufacture and installation of MRI shielding systems. Operating exclusively in the healthcare field, SDI delivers advanced expertise to labs and hospitals.

The design of the brochure takes its main inspiration from MRI technology. It echoes aspects of MRI diagnostics, bringing to light its imaging technique. Another design springboard comes from the architectural aspect of MRI installation. The choice of fonts, for example, reflects the clean, sharp, no-nonsense feel of engineering documents and architectural plans.

Client — SDI Canada

Copywriter — Kalman Dreisziger

PM — Nadine Landry