Project Genesis

Project Genesis
With 2020 being such a tough year for people the world over, NPL tasked us to create a campaign for their customers and fans that would motivate them into 2021. A way to start over, to build from the bottom up. Becoming stronger in mind, body and spirit. 
This is project Genesis.
Client: NPL International
Creative Director: Waldo Buchner
Art Director: Chris Savides
Editor: Jeanesse Martinez
Animation: Robbie Fripp 
Project Genesis