When Philadelphia’s LOVE Park underwent extensive renovations to create a more modern and accessible public space, it was the perfect time to build a new brand as well.
Positioned between City Hall and the city’s regional rail hub, the park is both a multicultural crossroads and meeting place. A bold, versatile brand was created to mirror the vibrancy of both the people of Philadelphia and the park itself.
Designed at J2 Design. Creative Director: Brian Jacobson. Design Support: Cara Cox, Ali Doucette
